Is Apple Still A Player in the Tablet Game?

Apple Inc. has always been preferred brand name amongst consumers for its ability to innovate new products that act as a benchmark for rivals. Be it iPad, iPhone, iPod, or Mac, the company has always tried to introduce several features into its product line that separates it from th

 e regular ones available in the market. The introduction of iPads brought an industrial revolution and forced the rivals to manufacture products with similar features and capabilities.

 Many users think that Apple products are quite expensive as compared to the ones with similar design and capabilities. On an answer to that, the company always replies that they add several features to their gadgets that make them to be priced a bit higher than its competitors. Android and iOS are the toughest competitors in the tablet market and have always tried to pitch each other’s consumers by offering added features, incorporation of latest technologies, and higher number of apps.

In order to copy the look of the shining iPads, many OEMs have started manufacturing slates with shiny white surface and anti-glare screens. But an Apple device is an Apple one with loads of added features, a sound collection of useful apps, and a power-packed configuration to deliver amazing working experience.

Several market research companies have claimed that the sales of Android tablets have already surpassed the iOS ones. But the end result concludes that Apple is still a dominant player in the tablet market. According to the official sale reports for 2013, Apple has recorded a sale of over 70 million iPads, while Samsung managed to get only 37 million tablets retailed. Apple has topped the sales charts in the entire year of 2013 and is also developing a winning edge in first trimester of 2014 by acquiring 30% of the total tablet market share. Not to ignore the fact that Samsung is trying to bridge the difference quickly, as the company presently holds around 20% of the global tablet market share.

Apple’s official data represented an extraordinary demand for iPads during the previous holiday quarter, which ended with the sale of around 26 million units. The company’s spokesperson revealed that the iPad sales has been roughly flat from the year-ago quarter that made them realize about the need of improvement in the entire product line. Apple introduced the same slates with an added Retina quality display and some minor changes in features and gained its prominence again in the tablet market.

According to the rough data, Samsung-branded slates recorded the sale of nearly 14 million units during the first three months of the 2014. If the numbers are to be compared with the previous year’s sale, then it’s about 200,000 units. Apple recorded an upward graph in value terms starting from 19-20 percent in January 2014 to 23 per cent in May 2014, which clearly means that the company is doing really well on market fronts. Samsung and Android tablets have an increased demand for being low and mid-range tablets that are acclaimed by users residing in the emerging markets.

No matter which market a researcher would select to bring down the conclusions, Apple is still on the top and it will not be easier for any competitor to take away its throne without a strong and persistent quality force in all departments.