Tuesday, 24 April 2012

Apple iPad3 hits a road bump with Australian consumers and offers refund over false claims in advertisement

Apple Inc is reportedly being dragged into a legal battle over a false product representation in the iPad3 advertisement that was recently launched in Australia. This incident came to light when a consumer interest commission cited an advertisement for iPad3 claiming 4G data connectivity. Ironically the 4G mobile connect service has compatibility conflicts and technical issues in Australia. 

Apple is now more likely to face a legal action invoked by The Australian Competition and Consumer Commission. The company is held responsible for publishing a misleading advertisement. If sources are to be believed, then Apple would soon be asked to spread consumer awareness highlighting the the technical incompatibility issue with the device. 

Apple has recently promoted its iPad3 in Australia that comprises a Wi-Fi connect via 4G network. Trouble started brewing when it was realized that the Australian network runs only on one network. The sole provider of the network is Telstra Corp. This happens to operate on another frequency which is not attuned to the iPad3. Keeping this in mind the company may face a legal warning for not taking appropriate actions. Apple is now required to take corrective measures for the advertisement and also provide refunds to buyers. This is surely a cause of alarm for  Apple Inc because now every time  publish an advertisement or launch a product they will have to first make sure whether the stated services are available or not.

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