De-escalation in the price of gadgets over the time is not a new practice, but if it is about Apple and particularly iPad 2 it becomes catchy and not to be forgone. If you are one of those who is looking for price tag trimming of iPad 2, then the mission is accomplished. During the launch of Apple’s new iPad in California on March 7, Apple announced the revised price of iPad 2 at $399. This opened options of getting an iPad for those consumers who are budget restraint and somehow not finding themselves eligible due to the price. The move of Apple to reduce the iPad 2 price became one of the most sought news at par with the launch of the new iPad.
Apple CEO Tim Cook revealed the iPad 2 price diminution in California on March 7 during the Apple product event. Apple said that it has been decided not to discontinue the new iPad predecessor iPad 2 but dropped the latter’s price by $100 in the U.S. The new price will be applicable all around the world with minor variation. The objective behind this move of Apple is to restore the lost market share in the tablet segment. Faced with stiff competition from tablet makers like Amazon Inc and Samsung, Apple was due to slash the price of tablets it offers. However, Apple enjoys an esteemed brand identity in the market still price factor plays a vital role in forming its market share. With this step, Apple has initiated an effort to revamp its market share by including a new consumer group which looks for Apple gadgets within a reduced price band.
Asian sub-continent especially India and China make a big market for Apple products. To bring the reduced price in effect immediately, Apple India slashed the price of iPad 2 in India by Rs 5000. With this move the 16GB base model of the iPad 2 that runs on Wi-Fi only will cost Rs 24,500 down from 29,500 earlier. Apple India said that the ipad 2 is now more affordable and available for just Rs 24,500 that includes VAT for the 16GB Wi-Fi version. Similarly, 16GB Wi-Fi + 3G model including VAT will be available for just Rs 32,900. A company spokesman said that the new prices will be applicable to all models available in India. However, they didn’t have any information about when the new iPad will be available for the Indian consumers.
Officials at Apple have architected the business plan quite intelligently by keeping tab on both segments of the consumers. At one time they are introducing new iPad with futuristic features to allure the consumers who savor to enjoy the latest technology; and next they have continued the iPad 2 with subsidized rate to penetrate among budget oriented consumers. It seems to be a good business moves that can help Apple recover its lost consumer base. For a consumer like you it is the best time to grab an iPad 2 at an unprecedented price band and fulfill your long due wish.
Apple CEO Tim Cook revealed the iPad 2 price diminution in California on March 7 during the Apple product event. Apple said that it has been decided not to discontinue the new iPad predecessor iPad 2 but dropped the latter’s price by $100 in the U.S. The new price will be applicable all around the world with minor variation. The objective behind this move of Apple is to restore the lost market share in the tablet segment. Faced with stiff competition from tablet makers like Amazon Inc and Samsung, Apple was due to slash the price of tablets it offers. However, Apple enjoys an esteemed brand identity in the market still price factor plays a vital role in forming its market share. With this step, Apple has initiated an effort to revamp its market share by including a new consumer group which looks for Apple gadgets within a reduced price band.
Asian sub-continent especially India and China make a big market for Apple products. To bring the reduced price in effect immediately, Apple India slashed the price of iPad 2 in India by Rs 5000. With this move the 16GB base model of the iPad 2 that runs on Wi-Fi only will cost Rs 24,500 down from 29,500 earlier. Apple India said that the ipad 2 is now more affordable and available for just Rs 24,500 that includes VAT for the 16GB Wi-Fi version. Similarly, 16GB Wi-Fi + 3G model including VAT will be available for just Rs 32,900. A company spokesman said that the new prices will be applicable to all models available in India. However, they didn’t have any information about when the new iPad will be available for the Indian consumers.
Officials at Apple have architected the business plan quite intelligently by keeping tab on both segments of the consumers. At one time they are introducing new iPad with futuristic features to allure the consumers who savor to enjoy the latest technology; and next they have continued the iPad 2 with subsidized rate to penetrate among budget oriented consumers. It seems to be a good business moves that can help Apple recover its lost consumer base. For a consumer like you it is the best time to grab an iPad 2 at an unprecedented price band and fulfill your long due wish.
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