The first iPhone presentation of Apple CEO Tim Cook had lot more to convince and match as compared to the trademark style of product presentation adopted by his predecessor, late Steve Jobs. When Jobs had introduced the iPhone 4 in June 2010, the euphoric atmosphere and extraordinary product design bagged the attention of entire world. Cook introduced the iPhone 4S on October 14, 2011 in a presentation that lacked the usual public enthusiasm seen at every Apple launch.
Moreover, introduction of 4S in place of iPhone 5 speaks volume about the vacuum that is caused partly due to the absence of its master as well as the ongoing legal battle with Samsung regarding patent violation issues.
The impact of lukewarm launch of the product were felt in many circles. The alleged lawsuits filed by Samsung in France and Italy demand the bar on 4S selling stating that Apple has infringed the wireless patents held by Samsung, the Korean electronic giant. Taking cues from this episode of lawsuits, the shares of Apple suffered setback and registered downfall by more than 4 percent in a single trading session. The faith of investors were shaken by the general disappointment about the unveiled upgrade of this fifth iPhone version.
Both Apple and Cook could not be relaxing and relishing the launch of iPhone 4S as it has failed to impress the users and convince the critics. It looks very similar to its predecessor excluding the voice controlled feature called Siri. Apart from the voice controlled functions the phone doesnot have many features to add in its kitty. .
Stepping into the shoes of Jobs, probably Cook has not got a very good stint so far. He must be realizing the tough task specially when the iPhone 4S has been cast as a replica of its predecessor with just few more features to count upon. While introducing the 4S, Cook tried his best to continue the tradition of keeping people glued to the presentation by recapitulating the features of the iOS 5, the new version of Apple's iOS operating system.
The iOS 5 version of the software comes with exciting apps like iMessage and Notification Centers. Cook explained during the launch that iMessage is a messaging system that allows you to send picture and video whereas, Notifications pull system messages including emails and texts into one message center. Notifications bring iPhone 4S into the league of Android phone, which also provide such features from sometime. Moreover, iMessage will help iOS compete with Blackberry's BBM.
Incidentally none of the features are new for the users. They can be called as new only because Apple is introducing them for the first time in their product. This is something that users are not used to as they always expect innovative features with every new Apple iPhone.
Following features could become highly exciting for those users who have not used iPhone before:
· Dual core A5 power efficient chip for more power and faster graphic processing
· New and improved iOS 5 operating system
· 8 mega pixel camera for brighter and better images
· Siri, the voice recognition service that helps you send messages, schedule meetings, place phone callsand more
· Faster video recording with 1080p HD video at 30 frames per second.
The designers of the iPhone 4S have also not taken the expected deep dive to offer consumers a device with its own identity. Instead, the existing iPhone 4 has been reincarnated with slight designing adjustments. The right hand side of the phone does not have any buttons but holds a Micro SIM card slot. The bottom of the phone depicts the Apple connector as well as dual speakers. The left hand side of the phone has rounded volume keys. It also has the silencer key that has been moved slightly upward if compared to its predecessor. In this upgrade Apple has also altered its antenna band technology that fills the gap caused by iPhone 4's poor signal reception in a certain locations.
Overall, the consumers looking for an entirely new version of iPhone with some landmark and distinct Apple insignia are yet to get a device to match their expectations. Those who have not used iPhone so far will certainly get a good phone to satiate their Apple appetite. After all, to have Apple in your possession is always satisfying.
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