5 Ways in Which Big Data Is Affecting Sports Business

Irrespective of your sports preference, your television sets, online portals, and virtual recorders will always be available to capture ongoing football tournaments, cricket matches, cycling championships, and other sports events. Football, car racing or sailing, hockey, cricket, basketball, tennis, and many others hold their importance in today’s life, and this is generally because of the availability of big data. The use of advanced technology in the capture, storage and analysis of data, and its usage in future decision-making has affected sports business at large. 

Let’s look at the five important ways in which big data affects the sports business:

1.       Analyzes the Game Day Plans, Strategies, and Success Rates

Many sports teams strive to make better and faster decisions that can impact their game and result in announcing them as winners. Big data collectively offer a common platform to analyze and discuss the future game strategies, understand the performance of their own teams, and study the behavior and strategy of the opposition. The collective reports work efficiently to let the coaching staff, scouts, and players, decide that how well the game day plan can be framed. For instance, NFL teams take benefit of mid-game data to pinpoint success rates of plays by analyzing different areas of fields play and adjusting their game plans based on the opponent’s on-field position.

2.       It Affects Broadcast and Digital Distribution

Big data plays an important role not only in broadcast production, but also in broadcast and digital distribution. Multi-platform distribution of content makes it available for usage on social media, virtual platforms, end-viewer access, and many other distribution patterns. Businesses mainly focus on the consumer-generated content and use metrics to determine how much revenue can the company charge from advertisers. This sort of data comes handy when a region is hosting large sporting events, which get broadcasted across numerous countries with billions of estimated viewers to watch.

3.       Wearables and Biometrics Play a Vital Role

In an answer to the myth that the data for that game-day analysis solely comes from videos, wearables and biometrics portray a better picture of in-depth analysis of a player’s behavior and strategic moves. Advancements in sensors may help in gaining data to help augment the stadium experience, but trainers already use wearables to monitor the athletes' performances. The big data comes handy while designing better training regimens and the motion sensors in the sports helmets may play a key role in determining the player’s health. The detailed analysis of reports collected by wearables and biometrics could also lead to protect the players against severe injuries in the near future. 

4.       Motion Capture to Boost Gaming Business

Motion capture technology has been in the market for a while now, but it has recently gained much importance due to its usage and applicability in the sports domain. Since the technology is now used to track the motion data of players, the gaming versions of that particular season uses this data to build avatars or ‘games of the game.’ The data eventually reveals the player’s moves, behavior, game strategy, and the teamwork, finding its mass usage in generating video games. NetApp is offering data storage and big data solutions to many professional sports organizations that easily transform a sports video into a fantasy football video game.

5.       The Data Proves to be Quite Helpful in Broadcast Sports Production

 

What you watch and listen on the television sets is produced after performing a lot of research and study. Data and analytics hold an important place in the broadcast sports production. Whatever you hear from the commentators include the reports, real-time data, and game data facts that have been previously recorded. A well-defined and well-explained sports event helps spectators engage with the event, thus, binds it with the same for long. 

Conclusion

Since big data are involved in so many sections of sports business, it’s quite possible that soon many mainframe companies may enter into the business of providing the same to sports organizations. Big data also facilitates better and effective training for athletes, hence, confirms more possibilities of a winning moment. The data presents a detailed view of all the major activities that are performed on the game field and thus provides a platform for teams to alter their in-game decision-making. Presenting a new way to the broadcasters while producing sports entertainment, the big data is actually transforming the way in which the teams and broadcasters engage with fan.