We have been constantly getting hints for the convergence of
mobile and desktop markets, and these hints are not just from industry experts
but the head honchos of two largest tech titans: Google and Microsoft. The once
been obscure, when five years ago Sergy Brin predicted the very influential
convergence of Android and Chrome OS, is now more apparent with the Microsoft
emphasizing on "One Windows" strategy. It is the tech intellects who
are going to reap the maximum benefits; however, there is a long time ahead to
complete this picture. But even these tech intellects will have a tough time to
choose between Google Android 5.0 and Windows 10.
If the efforts of Google being considered, it is clearly
indicated that this mega giant tech company is continually trying to pave its
way for this convergence with the appearance of Android Apps on Chromebooks and
vice versa. The efforts seem to take shape in the major convergence of Google's
mobile and desktop operating systems when Google asked the VP of Android, Hiroshi
Lockheimer to lead the Chrome engineering team.
Windows market is vast but segregated into Windows RT, Windows
Phone, and Windows 8. The best part of this segregation is that all these
systems are immensely compatible with each other; Microsoft is working to
eradicate some of the incompatibilities with the introduction of a single
cross-platform OS.
The market is all set to witness the thrilling clash between the
two tech giants or the massive unification of mobile and desktop market.
How Google plans to expand into PCs?
According to statistics, Microsoft's Windows Phone lags behind
from a major distance as compared to Android. Presently, android is installed
on 84.7% of the entire smartphones of the world whereas windows phone is spread
only over 2.5%. The biggest challenges for the Google is to move beyond Mobile
Devices, which the company has tried by launching Android as a full laptop OS,
a rather awkward and expensive move. Android-powered HP Slatebook 14 is
launched by Hewlett-Packard (NYSE: HPQ), which proved to become a considerably
bad step with poor optimization of Android on the device and high price up to
$430. However, Chromebooks has remained in the good books of tech intellects
with the total sale value of 14.2 million by 2017 yet it has only 2% of market
representation.
Google is constantly trying to revitalize its Chromebooks market
with the launch of "Chromebooks for Work" highlighting exclusive
Android features such as "Easy Unlock", Android notifications, and a
variety of Android apps.
How Microsoft plans to expand into mobile?
And when it comes to PC market, Microsoft has efficiently proven
itself as a leader with over 90% of the share in the world's PC market.
Clarifying the statistics on smaller fragmented units, 12% of PC users have Windows
8/8.1, 24% uses Windows XP, and 53% are using Windows 7.
The first move for this expansion requires Microsoft to convince
its users to upgrade to Windows 10. Second would be to integrate Windows 10
phones with PCs. According to Microsoft, Windows 10 interface can scale down
between phone, desktop, tablets, and others on the same kernel. Therefore, a
single data can be shared and saved on multiple platforms through cloud.
The final verdict
The clash seems to be more interesting but for the consumers,
the high-end benefit is coming from the convergence of the two companies. Both
the companies are the leader of their its territory, but the challenge is to
win the one another. The importance will be to launch something better in terms
of compatibility, features, and performance. However, it is up to the users to
turn away from Chromebooks or to undermine Windows 10 phones.
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